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Marketing Science / INFORMS

Citation Profile [Updated: 2026-06-12 21:57:20]
5 Years H Index
113
Impact Factor (IF)
1.76
5 Years IF
1.93
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0.05 0.1 0.38 0.03 26 26 853 8 10 64 3 157 4 0 0 0.05
1991 0.03 0.11 0.36 0.05 21 47 1149 17 27 59 2 163 8 0 1 0.05 0.06
1992 0.06 0.12 0.25 0.03 24 71 652 17 45 47 3 148 4 0 0 0.06
1993 0.02 0.13 0.18 0.04 23 94 1920 16 62 45 1 135 5 0 0 0.06
1994 0.13 0.14 0.3 0.07 22 116 929 33 97 47 6 127 9 0 1 0.05 0.07
1995 0.18 0.22 0.88 0.19 45 161 2102 139 239 45 8 116 22 0 0 0.1
1996 0.21 0.24 0.81 0.25 21 182 1479 148 387 67 14 135 34 0 0 0.11
1997 0.2 0.24 0.56 0.15 22 204 1512 114 501 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.27 1.59 0.68 28 232 2006 367 869 43 37 133 91 83 22.6 6 0.21 0.13
1999 0.7 0.29 1.74 0.63 36 268 1656 463 1334 50 35 138 87 171 36.9 15 0.42 0.14
2000 0.3 0.34 1.19 0.51 27 295 1610 350 1685 64 19 152 77 59 16.9 8 0.3 0.16
2001 0.6 0.38 1.58 0.64 31 326 1502 508 2200 63 38 134 86 107 21.1 15 0.48 0.17
2002 0.72 0.39 1.63 0.71 33 359 789 586 2786 58 42 144 102 136 23.2 2 0.06 0.21
2003 0.55 0.43 1.71 0.7 37 396 1393 674 3463 64 35 155 109 176 26.1 28 0.76 0.21
2004 0.66 0.48 2.17 0.8 51 447 2700 961 4432 70 46 164 131 375 39 44 0.86 0.22
2005 1.07 0.51 2.18 0.94 58 505 2111 1097 5535 88 94 179 168 350 31.9 34 0.59 0.23
2006 0.99 0.49 2.3 0.81 80 585 2331 1337 6880 109 108 210 170 563 42.1 33 0.41 0.22
2007 0.91 0.44 2.23 0.8 70 655 2413 1457 8340 138 126 259 206 499 34.2 17 0.24 0.2
2008 0.93 0.47 2.44 0.95 91 746 2158 1807 10158 150 140 296 282 502 27.8 15 0.16 0.22
2009 0.85 0.46 2.19 0.87 101 847 2066 1856 12016 161 137 350 306 513 27.6 37 0.37 0.23
2010 0.7 0.46 2.01 0.72 80 927 3004 1862 13882 192 134 400 287 401 21.5 46 0.58 0.2
2011 0.83 0.5 2 0.77 80 1007 1940 2005 15896 181 151 422 324 410 20.4 56 0.7 0.23
2012 1.12 0.5 2.05 0.92 56 1063 2446 2171 18071 160 179 422 387 321 14.8 22 0.39 0.21
2013 0.85 0.54 2.14 0.97 58 1121 1228 2390 20468 136 115 408 397 329 13.8 15 0.26 0.23
2014 0.9 0.52 2.15 0.95 52 1173 1103 2523 22994 114 103 375 358 315 12.5 20 0.38 0.22
2015 0.71 0.52 2.26 1.18 56 1229 1085 2778 25777 110 78 326 385 303 10.9 32 0.57 0.22
2016 0.76 0.5 2.34 1.09 54 1283 1133 3004 28783 108 82 302 329 245 8.2 27 0.5 0.2
2017 0.94 0.51 2.56 1.16 54 1337 987 3417 32204 110 103 276 319 298 8.7 19 0.35 0.2
2018 0.99 0.52 2.41 1.19 52 1389 870 3345 35554 108 107 274 326 289 8.6 16 0.31 0.22
2019 1.17 0.53 2.22 1.09 51 1440 996 3187 38749 106 124 268 292 294 9.2 22 0.43 0.21
2020 1.49 0.63 2.65 1.49 60 1500 771 3982 42731 103 153 267 397 274 6.9 67 1.12 0.3
2021 1.72 0.72 2.85 1.76 55 1555 543 4433 47164 111 191 271 476 285 6.4 17 0.31 0.26
2022 1.65 0.71 2.87 1.99 58 1613 430 4632 51796 115 190 272 540 285 6.2 7 0.12 0.21
2023 1.16 0.67 2.53 1.82 60 1673 270 4233 56029 113 131 276 501 269 6.4 9 0.15 0.19
2024 1.73 0.71 2.16 1.94 74 1747 163 3775 59804 118 204 284 552 327 8.7 32 0.43 0.21
2025 1.76 0.93 2.21 1.93 77 1824 49 4035 63839 134 236 307 593 389 9.6 24 0.31 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1416
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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535
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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521
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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445
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). McGuire, Timothy W. ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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440
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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407
71996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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405
81991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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400
92010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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395
102012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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386
111983Managing Channel Profits. (1983). Shugan, Steven M. ; Jeuland, Abel P.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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386
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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381
132006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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381
141998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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365
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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328
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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320
172012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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313
182005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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305
192010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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276
201996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; McCulloch, Robert E. ; Allenby, Greg M.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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275
212007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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274
221998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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272
231994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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255
241989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Anderson, Erin ; Weitz, Barton. In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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253
252000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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251
261993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Fader, Peter S. ; Johnson, Eric J. ; Bruce G. S. Hardie, . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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246
271993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Sullivan, Mary W. ; Simon, Carol J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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237
281995Empirical Generalizations from Reference Price Research. (1995). Winer, Russell S. ; Kalyanaram, Gurumurthy. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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231
292011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Valente, Thomas W. ; Iyengar, Raghuram ; van den Bulte, Christophe. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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227
301984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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222
312003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Eliashberg, Jehoshua ; Elberse, Anita . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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210
322006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Tellis, Gerard J. ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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206
331995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Moorthy, Sridhar ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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206
342011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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205
351990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin. In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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203
362001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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203
372005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Iyer, Ganesh ; Soberman, David. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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200
382006Customer Metrics and Their Impact on Financial Performance. (2006). Zeithaml, Valarie ; Gupta, Sunil. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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199
392001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Shugan, Steven M. ; Xie, Jinhong. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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196
402009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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196
411993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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195
422000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). John G. Lynch , Jr., ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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191
432003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Rajiv, Surendra ; Mehta, Nitin ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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187
441997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Rust, Roland T. ; Anderson, Eugene W. ; Fornell, Claes. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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185
451998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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184
462011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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183
472019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Luo, Xueming ; Tong, Siliang. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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183
481998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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181
492007Zero as a Special Price: The True Value of Free Products. (2007). Mazar, Nina ; Shampanier, Kristina ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

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178
502010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Rasmussen, Scott J. ; Berger, Jonah ; Sorensen, Alan T.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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177
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

159
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

137
32019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Luo, Xueming ; Tong, Siliang. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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94
42007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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89
52012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

75
62018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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56
72004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

52
81998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

52
91986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

49
101993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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48
112022The Market for Fake Reviews. (2022). Hollenbeck, Brett ; He, Sherry ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:896-921.

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46
122005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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43
132021Targeting and Privacy in Mobile Advertising. (2021). Rafieian, Omid ; Yoganarasimhan, Hema. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:2:p:193-218.

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43
142011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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42
151988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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40
162011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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40
172021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. (2021). Chen, Xingyu ; Lu, Shijie ; Grewal, Rajdeep ; Yao, Dai. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:964-984.

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38
182019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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36
192020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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36
202021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Barron, Kyle ; Kung, Edward ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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36
212023Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. (2023). Yu, Yugang ; Zha, Yong ; Huang, Tingliang ; Li, Quan. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:4:p:659-678.

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34
222010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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33
232019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Bhargava, Neha ; Zettelmeyer, Florian ; Chapsky, Dan ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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33
242024Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis. (2024). Katona, Zsolt ; Li, Peiyao ; Castelo, Noah ; Sarvary, Miklos. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:254-266.

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33
252006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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262000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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271996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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282022Valuing Intrinsic and Instrumental Preferences for Privacy. (2022). Lin, Tesary. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:4:p:663-681.

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292008Information Sharing in a Channel with Partially Informed Retailers. (2008). Gal-Or, Esther ; Dukes, Anthony ; Geylani, Tansev. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:4:p:642-658.

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302012Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Li, Beibei ; Ipeirotis, Panagiotis G. ; Ghose, Anindya. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520.

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312015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. (2015). Eisenbeiss, Maik ; Bleier, Alexander. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:5:p:669-688.

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322016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Xu, Yifan ; Tian, Lin ; Zhang, Fuqiang ; Jiang, Baojun. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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332018Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. (2018). Datta, Hannes ; Knox, George ; Bronnenberg, Bart J. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:1:p:5-21.

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341994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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352012Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe ; Goldenberg, Jacob. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543.

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362010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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372022Regulatory Spillovers and Data Governance: Evidence from the GDPR. (2022). Kretschmer, Tobias ; Batikas, Michail ; Bechtold, Stefan ; Peukert, Christian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:4:p:746-768.

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382000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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391983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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402007Zero as a Special Price: The True Value of Free Products. (2007). Mazar, Nina ; Shampanier, Kristina ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

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412018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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422005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Iyer, Ganesh ; Soberman, David. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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432020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Cadario, Romain ; Chandon, Pierre. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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442012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Moe, Wendy W. ; Schweidel, David A.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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451991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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462017Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. (2017). Zervas, Georgios ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:645-665.

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471996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; McCulloch, Robert E. ; Allenby, Greg M.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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482010Online Demand Under Limited Consumer Search. (2010). Albuquerque, Paulo ; Kim, Jun B. ; Bronnenberg, Bart J.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:6:p:1001-1023.

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492022Visibility and Peer Influence in Durable Good Adoption. (2022). Kirkpatrick, Justin ; Gillingham, Kenneth ; Sexton, Steven ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:3:p:453-476.

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502021Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922.

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Citing documents used to compute impact factor: 236
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2025Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior. (2025). van Lin, Arjen ; Guyt, Jonne ; Keller, Kristopher. In: Tinbergen Institute Discussion Papers. RePEc:tin:wpaper:20250028.

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2025Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?. (2025). Keller, Kristopher O ; Guyt, Jonne Y ; van Lin, Arjen. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:5:p:1104-1124.

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2025Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces. (2025). Gallino, Santiago ; Karacaoglu, Nil ; Moreno, Antonio. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:27:y:2025:i:3:p:917-934.

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2025Strategic Information Disclosure to Classification Algorithms: An Experiment. (2025). Salas, Aurlien ; Hagenbach, Jeanne. In: Post-Print. RePEc:hal:journl:hal-05464751.

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2025Who is More Bayesian: Humans or ChatGPT?. (2025). Zhong, Qixuan ; Rawat, Pranjal ; Zhang, Chengjun ; Rust, John ; Mu, Tianshi. In: Papers. RePEc:arx:papers:2504.10636.

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2025Simulating Macroeconomic Expectations using LLM Agents. (2025). Lin, Jianhao ; Yan, Yixin ; Sun, Lexuan. In: Papers. RePEc:arx:papers:2505.17648.

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2025When Experimental Economics Meets Large Language Models: Tactics with Evidence. (2025). Zhang, Shuhuai ; Yao, Zijun ; Wang, Shu ; Liu, Tracy Xiao ; Zhong, Songfa ; Gai, Jianuo. In: Papers. RePEc:arx:papers:2505.21371.

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2025Aligning Language Models with Observational Data: Opportunities and Risks from a Causal Perspective. (2025). Loghmani, Erfan. In: Papers. RePEc:arx:papers:2506.00152.

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2025How generative AI Is shaping the future of marketing. (2025). Guha, Abhijit ; Davenport, Thomas ; Satornino, Cinthia B ; Grewal, Dhruv. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01064-3.

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2025A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence. (2025). Yoo, Kiwoong ; Haenlein, Michael ; Hewett, Kelly. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01097-2.

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2025Decoding Consumer Preferences Using Attention-Based Language Models. (2025). Odegaard, Fredrik ; Foster, Joshua. In: Papers. RePEc:arx:papers:2507.17564.

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2025Who is More Bayesian: Humans or ChatGPT?. (2025). Rust, John ; Mu, Tianshi ; Rawat, Pranjal ; Zhang, Chengjun ; Zhong, Qixuan. In: Working Papers. RePEc:geo:guwopa:gueconwpa~25-25-02.

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2025AI Behavioral Science. (2025). Meng, Juanjuan ; Ye, Teng ; Benzell, Seth ; Brynjolfsson, Erik ; Yuan, Walter ; Camerer, Colin F ; Xie, Yutong ; Evans, James ; Wang, Stephanie W ; Jabarian, Brian ; Kleinberg, Jon ; Tennenholtz, Moshe ; Mullainathan, Sendhil ; Ozdaglar, Asuman ; Jackson, Matthew O ; Yang, Diyi ; Pfeiffer, Thomas ; Willer, Robb. In: Papers. RePEc:arx:papers:2509.13323.

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2025Leveraging LLMs to Improve Experimental Design: A Generative Stratification Approach. (2025). Kim, Seungwoo ; Gui, George. In: Papers. RePEc:arx:papers:2509.25709.

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2025The Economics of AI Foundation Models: Openness, Competition, and Governance. (2025). Xie, Karen ; Chen, Wei ; Xu, Fasheng ; Wang, Xiaoyu. In: Papers. RePEc:arx:papers:2510.15200.

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2025Cost Transparency of Enterprise AI Adoption. (2025). Alavi, Soogand ; Nozari, Salar ; Luangrath, Andrea. In: Papers. RePEc:arx:papers:2511.11761.

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2025From words to insights: Text analysis in business research. (2025). de Jong, David ; Herhausen, Dennis ; Ludwig, Stephan ; Abedin, Ehsan ; Ul, Nasim. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003145.

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2025When Artificial Minds Negotiate: Dark Personality and the Ultimatum Game in Large Language Models. (2025). Schwieren, Christiane ; Schmidt, Robert ; Sazedul, Ratin ; Olah, Tamas ; Ferraz, Vincius. In: Working Papers. RePEc:awi:wpaper:0768.

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2025From Model Choice to Model Belief: Establishing a New Measure for LLM-Based Research. (2025). Zhang, Juanjuan ; Sun, Hongshen. In: Papers. RePEc:arx:papers:2512.23184.

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2025Large Language Models in International Business Research: Opportunities, Challenges, and Prospects. (2025). Yan, Lulu ; Cheng, Cong ; Miao, Zefeng ; Zhang, Ying. In: Management International Review. RePEc:spr:manint:v:65:y:2025:i:6:d:10.1007_s11575-025-00601-8.

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2025Strategizing with AI: Insights from a beauty contest experiment. (2025). Parshakov, Petr ; Dagaev, Dmitry ; Alekseenko, Iuliia ; Paklina, Sofiia. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:240:y:2025:i:c:s0167268125004470.

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2025Second-degree Price Discrimination: Theoretical Analysis, Experiment Design, and Empirical Estimation. (2025). Ghili, Soheil ; Sudhir, K ; Garg, Ankur ; Jain, Nitish. In: Papers. RePEc:arx:papers:2507.13426.

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2025Strategic Pricing and Ranking in Recommendation Systems with Seller Competition. (2025). Nair, Jayakrishnan ; Agarwal, Priyank ; Kavitha, Veeraruna ; Walunj, Tushar Shankar. In: Papers. RePEc:arx:papers:2509.13462.

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2025Signaling cost with price guarantee window under two logistics modes: Self-supporting vs. third-party logistics. (2025). Yin, Yunqiang ; Li, Xiang ; Park, Samantha S ; Xie, Faqi ; Cheng, T. C. E., . In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:203:y:2025:i:c:s1366554525003035.

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2025Originality vs. licensing: Optimal strategies of streaming platforms. (2025). Dong, Jiru ; Du, Siyu ; Li, Mingjun. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:201:y:2025:i:c:s1366554525003011.

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2025Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms. (2025). Ren, Qitian. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:671-690.

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2025Reactive Marketing and the Co-Production of (In)Authenticity. (2025). Desai, Preyas S ; Liu, Jessie. In: Papers. RePEc:arx:papers:2511.16793.

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2025Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. (2025). Yu, Jungju ; Shin, Jiwoong ; Ning, Eddie Z. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:390-410.

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2025Designing Information to Engage Customers. (2025). Guo, Liang. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:10:p:8169-8187.

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2025Influencer Authenticity: To Grow or to Monetize. (2025). Villas-Boas, Miguel J ; Selove, Matthew ; Nistor, Cristina. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:6:p:5251-5267.

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2025Inventory Information Frictions Explain Price Rigidity in Perishable Groceries. (2025). Sanders, Robert Evan ; Chehrazi, Naveed ; Stamatopoulos, Ioannis. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:411-436.

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2025Adolescent Quick Money-Making Tendencies and the Burden on Counselling. (2025). Barr, Ph D. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-6:p:908-915.

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2025Blind Targeting: Personalization under Third-Party Privacy Constraints. (2025). Shchetkina, Anya. In: Papers. RePEc:arx:papers:2507.05175.

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2025A Theory-Based Explainable Deep Learning Architecture for Music Emotion. (2025). Kumar, Vineet ; Sudhir, K ; Fong, Hortense. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:1:p:196-219.

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2025Engagement That Sells: Influencer Video Advertising on TikTok. (2025). Zhang, Yuhan ; Yang, Jeremy. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:247-267.

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2025Female entrepreneurship in the U.S. 1982–2012: Implications for welfare and aggregate output. (2025). Bento, Pedro. In: Journal of Monetary Economics. RePEc:eee:moneco:v:149:y:2025:i:c:s0304393224001296.

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2025Cross-Validated Causal Inference: a Modern Method to Combine Experimental and Observational Data. (2025). Imbens, Guido W ; Yang, Xuelin ; Lin, Licong ; Athey, Susan ; Jordan, Michael I. In: Papers. RePEc:arx:papers:2511.00727.

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2025Algorithmic Collusion of Pricing and Advertising on E-commerce Platforms. (2025). Berman, Ron ; Zhao, Hangcheng. In: Papers. RePEc:arx:papers:2508.08325.

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2025Modeling Story Expectations to Understand Engagement: A Generative Framework Using LLMs. (2025). Gui, George ; Fong, Hortense. In: Papers. RePEc:arx:papers:2412.15239.

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2025Consumer segmentation with large language models. (2025). Li, Yinan ; Liu, Ying ; Yu, Muran. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003746.

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2025Generative AI in innovation and marketing processes: A roadmap of research opportunities. (2025). Rubera, Gaia ; Cillo, Paola. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01044-7.

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2025Empowering GenAI stakeholders. (2025). Hermann, Erik ; Puntoni, Stefano. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01098-1.

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2025Comparing Risk Preferences and Loss Aversion in Humans and AI: A Persona-Based Approach with Fine-Tuning. (2025). Ida, Takanori ; Ishihara, Takunori ; Iwamoto, Ryota. In: Discussion papers. RePEc:kue:epaper:e-25-006.

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2025Bias-Adjusted LLM Agents for Human-Like Decision-Making via Behavioral Economics. (2025). Kitadai, Ayato ; Nishino, Nariaki ; Fukasawa, Yusuke. In: Papers. RePEc:arx:papers:2508.18600.

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2025From Reviews to Actionable Insights: An LLM-Based Approach for Attribute and Feature Extraction. (2025). Jedidi, Nour ; Boughanmi, Khaled. In: Papers. RePEc:arx:papers:2510.16551.

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2025The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach. (2025). Gao, Lily ; Sese, Javier F ; Melero-Polo, Igucel. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:493-517.

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2025The Effect of Voice AI on Digital Commerce. (2025). Shi, Zijun ; Liu, Xiao ; Sun, Chenshuo ; Ghose, Anindya. In: Information Systems Research. RePEc:inm:orisre:v:36:y:2025:i:2:p:1147-1166.

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2025Frontiers: Generative AI and Personalized Video Advertisements. (2025). Kumar, Madhav ; Kapoor, Anuj. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:733-747.

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2025LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments. (2025). Ye, Zikun ; Zheng, Yufeng ; Yoganarasimhan, Hema. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:5:p:995-1016.

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2025A Manager and an AI Walk into a Bar: Does ChatGPT Make Biased Decisions Like We Do?. (2025). Chen, Yang ; Jenkin, Tracy ; Kirshner, Samuel N ; Andiappan, Meena ; Ovchinnikov, Anton. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:27:y:2025:i:2:p:354-368.

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2025The past, present, and future of sustainability marketing: How did we get here and where might we go?. (2025). Cakanlar, Aylin ; Sethi, Shakti ; Trudel, Remi ; White, Katherine. In: Journal of Business Research. RePEc:eee:jbrese:v:187:y:2025:i:c:s0148296324005605.

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2025There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research. (2025). Hennig-Thurau, Thorsten ; Kupfer, Ann-Kristin ; Behrens, Ronny. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01057-2.

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2025From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers. (2025). Risselada, Hans ; Bolderdijk, Jan Willem ; Grinstein, Amir. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003157.

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2025Supply chain channel configuration with power imbalance and spillovers under platform retailing. (2025). Huang, Song ; Xu, Jia Wen ; Peng, Yuhui. In: International Journal of Production Economics. RePEc:eee:proeco:v:281:y:2025:i:c:s0925527325000076.

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2025Understanding retail media: Perspectives and implications for stakeholders. (2025). Fagbola, Ladipo ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:315-330.

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2025Downstream Information Sharing in Agricultural Supply Chains with Investment Spillovers. (2025). Fu, Zunwei ; Yue, Mingshi ; Sun, Hongchun ; Xu, Chenglong. In: Decision Analysis. RePEc:inm:ordeca:v:22:y:2025:i:2:p:147-168.

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2025Do Reductions in Search Costs for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence of Cognitive Miser Behavior from a Natural Experiment. (2025). Ye, Shun ; Zhao, Liang ; Jiang, Dorothy Lianlian ; Gu, Bin. In: Information Systems Research. RePEc:inm:orisre:v:36:y:2025:i:3:p:1780-1798.

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2025Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora. (2025). Zhang, Hongkai ; Reiley, David H ; Goli, Ali. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:327-352.

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2025Visual Polarization Measurement Using Counterfactual Image Generation. (2025). Mosaffa, Mohammad ; Rafieian, Omid ; Yoganarasimhan, Hema. In: Papers. RePEc:arx:papers:2503.10738.

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2025Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. (2025). Li, Xianneng ; Tong, Siliang ; Zheng, Shuang ; Kwon, Hyeokkoo Eric ; Burtch, Gordon. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:516-524.

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2025Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage. (2025). Shankar, Venkatesh ; Ye, Taotao. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:820-837.

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2025How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. (2025). Sun, Chenshuo. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:6:p:1217-1231.

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2025Differentiated Advertising, Heterogeneous Consumers and Suitable Design of Platform Merchant. (2025). Liu, Xiao ; Zhang, Xuefeng ; Luo, JI. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:10:p:1545-:d:1651564.

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2025The Bright Side of the GDPR: Welfare-Improving Privacy Management. (2025). Matsushima, Noriaki ; Choe, Chongwoo ; Shekhar, Shiva. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:8:p:6836-6858.

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2025Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform. (2025). Moshary, Sarah. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:11:p:9687-9709.

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2025Bi-Objective Optimization of Product Selection and Ranking Considering Sequential Search. (2025). Guo, Chunxiang ; Tan, Yuyang ; Gong, Hao. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251357057.

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2025The power of personal losses: How the loss-gain frame influences public green participation intentions. (2025). Chen, Chunfeng ; Zhang, Depeng ; Zhu, LU ; Wu, Junbao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s096969892500075x.

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2025The drivers and boundaries of consumer switching from full-length to derivative condensed content. (2025). Ballantine, Paul W ; Veer, Ekant ; Nguyen, Tin Trung. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001201.

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2025Call me maybe: does customer feedback seeking impact nonsolicited customers?. (2025). Chintagunta, Pradeep ; Vilcassim, Naufel ; Anderson, Stephen J ; Kaul, Rupali. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:125615.

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2025Platform design and innovation incentives: Evidence from the product rating system on Apples App Store. (2025). Leyden, Benjamin. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:99:y:2025:i:c:s0167718724000882.

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2025Online reviews: A literature review and roadmap for future research. (2025). Proserpio, Davide ; Pocchiari, Martina ; Dover, Yaniv. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:275-297.

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2025Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?. (2025). Chintagunta, Pradeep ; Anderson, Stephen J ; Kaul, Rupali ; Vilcassim, Naufel. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:1:p:129-154.

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2025Let Us Not Speak of Them, But Look and Pass? Organizational Responses to Online Reviews. (2025). Favaron, Saverio Dave ; di Stefano, Giada. In: Organization Science. RePEc:inm:ororsc:v:36:y:2025:i:2:p:651-676.

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2025Consumer Credit Reporting Data. (2025). van der Klaauw, Wilbert ; Guttman-Kenney, Benedict ; Gibbs, Christa ; Nelson, Scott ; Lee, Donghoon ; Wang, Jialan. In: Journal of Economic Literature. RePEc:aea:jeclit:v:63:y:2025:i:2:p:598-636.

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2025Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect. (2025). Zhou, Huini ; Li, Guo ; Tan, Yong ; Guan, XU. In: Annals of Operations Research. RePEc:spr:annopr:v:344:y:2025:i:2:d:10.1007_s10479-023-05578-x.

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2025Impact of family members’ perception bias on service strategies of elder care institutions. (2025). Liang, Changyong ; Wang, Xiaoxiao. In: Socio-Economic Planning Sciences. RePEc:eee:soceps:v:98:y:2025:i:c:s0038012124003070.

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2025Targeted advertising, concentration, and consumer welfare. (2025). Pepall, Lynne ; Richards, Daniel. In: Information Economics and Policy. RePEc:eee:iepoli:v:70:y:2025:i:c:s0167624525000022.

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2025Information disclosure in hotelling competition: advertisement vs. blockchain. (2025). Fan, Xinying ; Cao, Xinlu ; Zhou, Wenhui ; Huang, Weixiang. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-06069-z.

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2025Advertising Platforms and Privacy. (2025). Shi, Xianwen ; Moorthy, Sridhar ; Zhu, Ruizhi. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:6:p:1381-1406.

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2025Understanding and predicting online product return behavior: An interpretable machine learning approach. (2025). Zhou, LI ; Duong, Quang Huy ; Meng, Meng ; van Nguyen, Truong. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003566.

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2025Game on: curbing impulse buying and returns in apparel e-tailers. (2025). Tobon, Sandra ; Abril, Carmen. In: Review of Managerial Science. RePEc:spr:rvmgts:v:19:y:2025:i:6:d:10.1007_s11846-024-00808-3.

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2025The power of generative marketing: Can generative AI create superhuman visual marketing content?. (2025). Domdey, Samuel ; Hartmann, Jochen ; Exner, Yannick. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:13-31.

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2025Computer vision in branding: A conceptual framework and future research agenda. (2025). Blasco-Arcas, Lorena ; Meg, Hsin Hsuan ; Li, Yaqiu. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001523.

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2025Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics. (2025). Wang, Xinchun ; Chen, Junjie ; Zhang, Longyun ; Xia, Hui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001456.

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2025Barriers to product return in a circular supply chain: a case from a retailing industry. (2025). Hashemi, Seyed Hamid ; Arabi, Hojatallah Sharifpour. In: Annals of Operations Research. RePEc:spr:annopr:v:355:y:2025:i:2:d:10.1007_s10479-025-06464-4.

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2025Color Analytics for Data-Driven Brand Communications. (2025). Linevich, Irina ; Peres, Renana ; Dzyabura, Daria. In: Working Papers. RePEc:abo:neswpt:w0292.

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2025Mining Consumer Mindset Metrics With User-Generated Content. (2025). Kbler, Raoul V ; Sarstedt, Marko ; Welke, Lina ; Pauwels, Koen ; Adler, Susanne J. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:3:d:10.1007_s41471-025-00219-4.

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2025Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning. (2025). Hinz, Oliver ; von Zahn, Moritz ; Speicher, Maximilian ; Bauer, Kevin ; Jagow, Johanna ; Mihale-Wilson, Cristina. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:954-969.

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2025Adaptive Preference Measurement with Unstructured Data. (2025). Dew, Ryan. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:5:p:3996-4012.

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2025Product Design Using Generative Adversarial Network: Incorporating Consumer Preference and External Data. (2024). Ni, Jian ; Li, Hui ; Yang, Fangzhu. In: Papers. RePEc:arx:papers:2405.15929.

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2025Customer insights for innovation : A framework and research agenda for marketing. (2025). Camacho, Nuno ; Guitart, Ivan ; Cabooter, Elke ; Stremersch, Stefan. In: Post-Print. RePEc:hal:journl:hal-04731671.

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2025Customer insights for innovation: A framework and research agenda for marketing. (2025). Camacho, Nuno ; Guitart, Ivan A ; Cabooter, Elke ; Stremersch, Stefan. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01051-8.

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2025How to present food images on packaging? The influence of aesthetics design on consumers perceived healthiness. (2025). Hu, Linfeng ; Wang, Sainan ; Zheng, Jiehui ; Xu, Qianwen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000438.

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2025Design innovation and firm performance: Evidence from patent subtype analysis. (2025). Han, Zhenfu ; Tang, Shiyu ; Li, Zhuoran. In: International Review of Economics & Finance. RePEc:eee:reveco:v:102:y:2025:i:c:s105905602500526x.

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2025Reputation for Privacy. (2025). Yao, Yunfei. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:5:p:1145-1162.

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2025Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio. (2025). Riabov, Nickolai M ; Huang, Jason ; Reiley, David ; Goli, Ali. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:3:d:10.1007_s11129-025-09294-7.

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2025Multiobjective Personalization of Marketing Interventions. (2025). Rafieian, Omid ; Kapoor, Anuj ; Sharma, Amitt. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:457-477.

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2025The Impact of Fake Reviews on Demand and Welfare. (2025). Monti-Nussbaum, Manuel ; Metcalfe, Robert ; Hahn, Robert ; Akesson, Jesper. In: Framed Field Experiments. RePEc:feb:framed:00821.

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2025When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth. (2025). Yoo, Shijin ; Kim, Jonghwan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002012.

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2025Toward a more populous online platform: The economic impacts of compensated reviews. (2025). Zhao, Yao ; Cho, Soo Hyun ; Li, Peng ; Park, Arim. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:202:y:2025:i:c:s1366554525003357.

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2025Generating insult from injury: Receiving self improvement gifts causes negative word of mouth. (2025). Chapman, Linna M ; Reshadi, Farnoush. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:366-381.

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2025Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign. (2025). Raval, Devesh ; Grosz, Michel. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:525-545.

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2025The Promotional Effects of Live Streams by Twitch Influencers. (2025). Huang, Yufeng ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:916-932.

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2025Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents. (2025). Xu, Yan ; Hu, Mantian ; Chu, Junhong ; Ching, Andrew T. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:626-654.

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2025A Sample Size Calculation for Training and Certifying Targeting Policies. (2025). Zoumpoulis, Spyros I ; Simester, Duncan ; Timoshenko, Artem. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:11:p:9503-9522.

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2025Multicell Experiments for Marginal Treatment Effect Estimation of Digital Ads. (2025). Waisman, Caio ; Gordon, Brett R. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:9:p:7970-7989.

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2025Depicting a holistic picture of the impact of conflict delistings: Consequences beyond the involved brands, retailer and categories. (2025). van der Maelen, Sara ; Vafainia, Saeid ; Cleeren, Kathleen ; Breugelmans, Els. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:4:p:543-563.

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2025The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike. (2025). , Marco ; Kowalczyk, Liliana ; Breugelmans, Els. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:3:d:10.1007_s11129-025-09298-3.

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2025Transport behavior and government interventions in pandemics: A hybrid explainable machine learning for road safety. (2025). Farahani, Reza Zanjirani ; Khalafalla, Mohamed ; Abdulrashid, Ismail ; Mammadov, Shamkhal. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:193:y:2025:i:c:s1366554524004320.

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2025Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?. (2025). Narang, Unnati ; Luco, Fernando. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:4:d:10.1007_s11129-025-09299-2.

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2025Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors. (2025). Blanchard, Simon J ; Palazzolo, Mike. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:546-565.

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2025Price Discrimination and Online Sales in the Automobile Industry. (2025). Fournel, Jean-Franois ; D'Haultfoeuille, Xavier ; Durrmeyer, Isis ; Iaria, Alessandro. In: TSE Working Papers. RePEc:tse:wpaper:130672.

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2025Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era. (2025). Wu, Jie ; Ji, Xiang ; Lu, Wei. In: European Journal of Operational Research. RePEc:eee:ejores:v:320:y:2025:i:3:p:527-543.

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2025Equilibrium analysis of the seller’s fulfillment channels and sales channels. (2025). Hu, Shu ; Fu, KE. In: European Journal of Operational Research. RePEc:eee:ejores:v:320:y:2025:i:3:p:544-558.

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2025Navigating Green Trade Barriers: Strategic Decisions in Cross-Border E-Commerce Green Packaging and Self-Logistics. (2025). Pang, Wen ; Yan, Wei ; Xu, Wentao. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:8:p:3310-:d:1630370.

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2025Sustainable digital fashion in a metaverse ecosystem. (2025). Song, Yaping ; Xin, Baogui ; Peng, Wei ; Tan, Hui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003953.

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2025Manufacturer encroachment through live streaming considering consumer disappointment aversion. (2025). Guan, Xingrui ; Zhang, Jun ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:83:y:2025:i:c:s096969892400448x.

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2025Supplier and platform led games of supplier encroachment. (2025). Sethi, Suresh P ; Wang, Yulan ; Tang, Yanli. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:193:y:2025:i:c:s1366554524004459.

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2025The role of online platform selling mode in recycling channel selection: A game-theoretic analysis of profit and environmental impact. (2025). Peng, Hengming ; Miao, Zhaowei ; Lan, Yongquan. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003281.

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2025Third-party sellers’ selling formats and advertising competition on e-commerce platforms. (2025). Sun, Jingchun ; Wang, Chenyu ; Edwin, T C ; Shi, Siyu. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:194:y:2025:i:c:s1366554524005362.

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2025The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect. (2025). Guo, Xiaolong ; Zhou, Qiang ; Sun, Can. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:194:y:2025:i:c:s1366554524005441.

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2025Information sharing across competing platforms with varying information capabilities. (2025). Ni, Yaodong ; Zhu, Haoruo ; Xiao, Yongbo. In: European Journal of Operational Research. RePEc:eee:ejores:v:323:y:2025:i:1:p:125-138.

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2025Demand information disclosure in fresh produce supply chain considering competition between geographical indication and local suppliers. (2025). Lei, Ting ; Chen, Zhenjiang ; Dan, Bin ; Ma, Songxuan. In: Socio-Economic Planning Sciences. RePEc:eee:soceps:v:98:y:2025:i:c:s0038012125000266.

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2025Data-Driven Platform Encroachment. (2025). Shekhar, Shiva ; Matsushima, Noriaki ; Dubus, Antoine ; Choe, Chongwoo. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12233.

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2025Reselling or agency selling? The implication of non-deceptive counterfeits in the luxury industry. (2025). Bao, Lina ; Yuan, Zhennan. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001343.

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2025Blockchain adoption in cross-border cold supply chains: Cost, Efficiency and Trust. (2025). Kundu, Tanmoy ; Mishra, Abhinay ; Kapoor, Rohit ; Goh, Mark. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:201:y:2025:i:c:s1366554525002777.

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2025Manufacturers€™ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting. (2025). Wang, Xingtang ; Qu, You ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001730.

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2025Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism. (2025). Wang, Yufei ; Yao, Fengmin ; Yan, Yingluo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002140.

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2025Information sharing and contracting with manufacturers on a hybrid platform. (2025). Shi, Jia ; Luo, Huajiang. In: International Journal of Production Economics. RePEc:eee:proeco:v:290:y:2025:i:c:s0925527325002609.

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2025Carbon sinks under carbon trading system: Timing of plant tissue culture technique sharing and optimal mode selection for a manufacturer. (2025). Xu, Xiaoping ; Hou, Jinyan ; Shu, Jie ; Cheng, T. C. E., . In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:204:y:2025:i:c:s1366554525004739.

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2025Product quantity and supplier format choice under platform information sharing. (2025). Fan, Yiming ; Wang, Yanjun. In: Operations Management Research. RePEc:spr:opmare:v:18:y:2025:i:4:d:10.1007_s12063-025-00555-y.

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2025Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing. (2025). Tian, Lin ; Yang, Zhi ; Liu, Zhixue ; Qin, Xuelian. In: Omega. RePEc:eee:jomega:v:131:y:2025:i:c:s0305048324001695.

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2025Platform search design with heterogeneous consumers. (2025). He, Chengying ; Li, Junbao ; Shi, Zhanzhong. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04932-7.

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2025Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution. (2025). Zia, Mohammad ; Kuksov, Dmitri. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:802-819.

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2025Higher Precision Is Not Always Better: Search Algorithm and Consumer Engagement. (2025). Xiao, Mo ; Zhou, Wei ; Lin, Mingfeng ; Fang, LU. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:7:p:6204-6226.

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2025Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method.. (2025). Schraml, Christopher. In: OSF Preprints. RePEc:osf:osfxxx:63nbc_v1.

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2025Bricks Processing Returns for Clicks: Can Foes Become Friends?. (2025). Timoumi, Ahmed ; Uppal, Abhinav. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:6:p:1428-1445.

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2025Personalized content, engagement, and monetization in a mobile puzzle game. (2025). Wagner, Stefan ; Helmers, Christian ; Pape, Louis-Daniel ; Runge, Julian ; Iaria, Alessandro. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:98:y:2025:i:c:s0167718724000833.

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2025CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry. (2025). Taylor, Wayne ; Zhang, Jonathan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:2:d:10.1007_s11129-025-09293-8.

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2025Welfare implications of personalized pricing in competitive platform markets: The role of network effects. (2025). Matsushima, Noriaki ; Shekhar, Shiva ; Lu, Qiuyu. In: OSIPP Discussion Paper. RePEc:osp:wpaper:25e003.

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2025Should I stay or should I go? An empirical analysis of consumer behavior using airline web-traffic data. (2025). Williams, Jonathan W ; Scott, Garrett ; van Kuiken, Drew ; Marsh, Alex. In: Economics of Transportation. RePEc:eee:ecotra:v:43:y:2025:i:c:s2212012225000334.

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2025Welfare implications of personalized pricing in competitive platform markets: The role of network effects. (2025). Matsushima, Noriaki ; Shekhar, Shiva ; Lu, Qiuyu. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:103:y:2025:i:pb:s0167718725000669.

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2025The customer journey as a source of information. (2025). Netzer, Oded ; Padilla, Nicolas ; Ascarza, Eva. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:3:d:10.1007_s11129-024-09287-y.

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2025How to Promote Autonomous Driving with Evolving Technology: Business Strategy and Pricing Decision. (2025). Jiang, Wei ; Wei, Lai ; Li, Yanrong ; Shen, Zuo-Jun Max. In: Papers. RePEc:arx:papers:2503.17174.

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2025Politics of Food: An Experiment on Trust in Expert Regulation and Economic Costs of Political Polarization. (2025). Stalinski, Mateusz ; Gars, Jared ; Burnitt, Christopher. In: CAGE Online Working Paper Series. RePEc:cge:wacage:744.

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2025Politics of Food : An Experiment on Trust in Expert Regulation and Economic Costs of Political Polarization. (2025). Stalinski, Mateusz ; Gars, Jared ; Burnitt, Christopher. In: The Warwick Economics Research Paper Series (TWERPS). RePEc:wrk:warwec:1542.

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2025Spiral of Silence: Polarizing Content Creation through Moderating Toxicity. (2025). Liu, Jessie ; Bao, Ying. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12008.

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2025CEO Activism and Political Mobilization. (2025). Hou, Young ; Poliquin, Christopher. In: Journal of Business Ethics. RePEc:kap:jbuset:v:200:y:2025:i:2:d:10.1007_s10551-024-05901-x.

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2025Cutting or offsetting emissions: how political ideology shapes consumer preferences for firms’ carbon emission mitigation strategies. (2025). Guo, Yang ; Nenkov, Gergana ; Li, Shaobo. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003121.

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2025Beyond the unfollow button: Navigating social media influencer boycotts in the digital marketplace. (2025). Pan, Ling-Yen ; Lee, Crystal T. In: Technology in Society. RePEc:eee:teinso:v:83:y:2025:i:c:s0160791x25002076.

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2025Beyond the bottom line: The influence of political ideology on preference for corporate sociopolitical activism. (2025). Pomerance, Justin ; Zifla, Ermira. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325003923.

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2025Civic awareness of social entrepreneurship and consumer boycotts: A collective action approach. (2025). Vismara, Silvio ; Schenkenhofer, Julian. In: Small Business Economics. RePEc:kap:sbusec:v:65:y:2025:i:3:d:10.1007_s11187-025-01078-3.

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2025Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption. (2025). Ananthakrishnan, Uttara M ; Karmegam, Sabari Rajan ; Basavaraj, Naveen ; Smith, Michael D ; Sen, Ananya. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:933-953.

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2025Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo. (2025). Godart, Frdric ; Dubois, David ; Bellet, Clment S. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:6:p:4915-4941.

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2025Policymaker Responses to CEO Activism. (2025). Hou, Young ; Poliquin, Christopher. In: Organization Science. RePEc:inm:ororsc:v:36:y:2025:i:6:p:2416-2434.

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2025Bayesian Double Machine Learning for Causal Inference. (2025). Liu, Laura ; Ditraglia, Francis J. In: Papers. RePEc:arx:papers:2508.12688.

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2025Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments. (2025). Hill, Shawndra ; Zhang, Poppy ; Burtch, Gordon ; Moakler, Robert ; Gordon, Brett R. In: Papers. RePEc:arx:papers:2508.21251.

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2025On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies. (2025). Cornil, Yann ; Yi, Shangwen ; Boegershausen, Johannes ; Hardisty, David J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:886-903.

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2025Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses. (2025). Thomas, Michael ; Goic, Marcel ; Kalyanam, Kirthi. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:10:p:8750-8766.

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2025The Value of Competitor Information: Evidence from a Field Experiment. (2025). Kim, Hyunjin. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:4:p:3600-3621.

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2025Logistics mode selection of agricultural products based on fairness concerns. (2025). Tian, Yijie ; Xie, Jun ; Wu, Chengxiang ; Jiang, Weifan. In: Operational Research. RePEc:spr:operea:v:25:y:2025:i:2:d:10.1007_s12351-025-00938-w.

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2025Signaling cost to distributive fairness sensitive customers with price guarantee window. (2025). Xu, Xiaoyuan ; Zhang, Hongwu ; Cao, Qianqian ; Li, Zhiguo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000633.

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2025Greenwashing in ESG information disclosure: An intertemporal signaling game approach. (2025). Li, Zhiguo ; Xu, Xiaoyuan ; Liu, Fengling. In: International Journal of Production Economics. RePEc:eee:proeco:v:287:y:2025:i:c:s0925527325001598.

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2025Vertical and horizontal fairness concerns in the ride-hailing platform with solo and carpool ride services. (2025). He, Zhou ; Gao, Yinshi ; Li, Yanni. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:203:y:2025:i:c:s1366554525004004.

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2025Corruption and Stooges in Procurement. (2025). Kräkel, Matthias ; Krkel, Matthias. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:856-873.

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2025Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition. (2025). Luo, Lan. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:478-481.

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2025Robust Learning for Optimal Dynamic Treatment Regimes with Observational Data. (2025). Sakaguchi, Shosei. In: Papers. RePEc:arx:papers:2404.00221.

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2025Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers. (2025). Jin, Yong ; Chen, Kanglin ; Zhang, Jianhua ; Niu, Baozhuang. In: Omega. RePEc:eee:jomega:v:131:y:2025:i:c:s0305048324001609.

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2025Dual pricing with purchase hassle. (2025). Lin, Jun ; Zhang, Xuelan. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003360.

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2025A usage-based insurance (UBI) pricing model considering customer retention. (2025). Huang, Shen-Wei ; Zhang, Zhong-Liang ; Luo, Xing-Gang ; Li, Hong-Jie ; Jiang, Wei. In: Insurance: Mathematics and Economics. RePEc:eee:insuma:v:124:y:2025:i:c:s0167668725000794.

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2025Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers. (2025). Li, Zonghuo. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:5:d:10.1007_s10660-024-09864-z.

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2025Pre-Training Estimators for Structural Models: Application to Consumer Search. (2025). Jiang, Zhenling ; Hao, Yan. In: Papers. RePEc:arx:papers:2505.00526.

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2025Optimizing Pricing Strategies for Product Lines and Value‐Added Services: Accounting for Reference Prices and Network Effects. (2025). Li, Ziwei ; Qi, Wei ; Ma, Yongfeng ; Liu, Xuwang. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:46:y:2025:i:2:p:862-878.

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2025Limited Time Offer and Consumer Search. (2025). Gong, Zheng ; Huang, Jin. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:9:p:7692-7706.

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2025The impact of low-altitude airspace opening policy on aviation manufacturing innovation: A double machine learning approach. (2025). Chen, Yanru ; Zhao, Linan ; Wahab, M. I. M., . In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:200:y:2025:i:c:s0965856425002885.

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2025Predicting rare events in markets with relational data. (2025). Wang, Yunlong ; Cai, Yong ; Liu, Qiang ; Zhang, Fan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:4:d:10.1007_s11129-025-09302-w.

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2025Controlling Homophily in Social Network Regression Analysis by Machine Learning. (2025). Liu, Xuanqi ; Huang, Ke-Wei. In: INFORMS Journal on Computing. RePEc:inm:orijoc:v:37:y:2025:i:3:p:684-702.

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2025Assessing the Impact of Algorithmic Quantity Regulations on Sharing Platforms: Evidence from Airbnb in Paris. (2025). Kyriakou, Harris ; Petropoulos, Georgios ; Tripathi, Shagun. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11811.

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2025Handling Sparse Non-negative Data in Finance. (2025). Capponi, Agostino ; Qu, Zhaonan. In: Papers. RePEc:arx:papers:2509.01478.

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2025Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach. (2025). Wang, Yuyan ; Zhang, Xian Xing ; Tao, Long. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:1:p:1-29.

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2025From Technical Conversion to Social Transformation: Organizational Interpretations and Public Discourse in the Case of the Digital Transformation. (2025). Walgenbach, Peter ; Poschmann, Philipp. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:2:d:10.1007_s41471-025-00210-z.

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2025Platforms blockchain introduction strategy with considering competition between new and refurbished products. (2025). Yang, Lei ; Kou, QI ; Chen, Shuting. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003359.

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2025Information Provision from a Platform to Competing Sellers: The Role of Strategic Ambiguity. (2025). Chernonog, Tatyana ; Avinadav, Tal ; Shamir, Noam. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:27:y:2025:i:1:p:269-286.

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2025Forgetful Consumers and Consumption Tracking. (2025). Bao, Ying ; Landry, Peter ; Shi, Mengze. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:3:p:2311-2331.

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2025Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced. (2025). Cong, Ziwei ; Zhang, Zilei ; Zhao, Ying. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:655-670.

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2025Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India. (2025). Pedada, Kiran ; Chauradia, Amit J ; Chatterjee, Aindrila. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01053-6.

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2025Can marketing reduce inequality? Evidence from marketing science. (2025). Lim, Weng Marc ; Ashik, Farhan ; Voola, Ranjit ; Vassallo, Jarrod P. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005575.

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2025Overdiagnosis and Undertesting for Infectious Diseases. (2025). Dai, Tinglong ; Singh, Shubhranshu. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:2:p:353-373.

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2025Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors. (2025). Guarascio, Dario ; Tramontano, Jacopo ; Kenney, Martin ; Cutolo, Donato ; Cirillo, Valeri. In: Working Papers in Public Economics. RePEc:sap:wpaper:wp257.

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2025Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors. (2025). Guarascio, Dario ; Cirillo, Valeria ; Cutolo, Donato ; Tramontano, Jacopo ; Kenney, Martin. In: LEM Papers Series. RePEc:ssa:lemwps:2025/07.

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2025Service portfolio design for ship-then-shop subscription in online retailing. (2025). Li, Xiaochuan ; Wu, Huamin ; Tang, OU. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:199:y:2025:i:c:s1366554525001930.

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2025To adopt an online recommender system? A manufacturer’s strategic choice in a dual-channel setting. (2025). Li, HE ; Zhou, Chi ; Yu, Jing ; Leng, Mingming. In: International Journal of Production Economics. RePEc:eee:proeco:v:287:y:2025:i:c:s0925527325001628.

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2025Empathic concern in network sentinels and their impact on peer sales performance: a study of salespeople higher in psychopathy. (2025). Sirianni, Nancy J ; Satornino, Cinthia B ; Bauer, Carlos ; Allen, Alexis M. In: Journal of Business Research. RePEc:eee:jbrese:v:201:y:2025:i:c:s0148296325005661.

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2025The sequential search model: A framework for empirical research. (2025). Honka, Elisabeth ; Seiler, Stephan ; Ursu, Raluca. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:1:d:10.1007_s11129-024-09291-2.

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2025Search Fatigue, Choice Deferral, and Closure. (2025). Yao, Yunfei ; Villas-Boas, Miguel J ; Ning, Eddie Z. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:5:p:1188-1211.

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2025Choice Overload and the Long Tail: Consideration Sets and Purchases in Online Platforms. (2025). Zhu, Weiming ; Prelec, Drazen ; Aparicio, Diego. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:27:y:2025:i:2:p:496-515.

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2025Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?. (2025). Yu, Yugang ; Cheng, T. C. E., ; Zhou, LI ; Xu, Xiaoping. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:195:y:2025:i:c:s1366554524005416.

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2025Blockchain adoption under integrated and differentiated pricing strategies in the farm-adopted mode. (2025). Xu, Xiaoping ; Zheng, Shengming ; Li, Nan ; Liu, Hua ; Cheng, T. C. E., . In: International Journal of Production Economics. RePEc:eee:proeco:v:290:y:2025:i:c:s0925527325002634.

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2025Conservatives, Progressives and Transformers: The Influence of Marketers Biases on Sustainable Innovation. (2025). Hemonnetgoujot, Aurlie ; Richit, Sophie. In: Post-Print. RePEc:hal:journl:hal-05389626.

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2025Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance. (2025). Maesen, Stijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:192-211.

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2025Food manufacturers’ compliance with the FDAs trans fat ban: Evidence from scanner data. (2025). Page, Elina T ; Jaenicke, Edward C ; Rojas, Christian ; Espn, Augusto. In: Agricultural Economics. RePEc:bla:agecon:v:56:y:2025:i:2:p:303-321.

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2025Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility. (2025). Chrysochou, Polymeros ; Tiganis, Antonios ; Krystallis, Athanasios ; Mitkidis, Panagiotis. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004247.

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2025Recipient-brand value misalignment: How corporate sociopolitical activism reshapes gift giving decisions. (2025). Givi, Julian ; Cui, Annie Peng ; Zhao, Lin. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003467.

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2025Learning Personalized Privacy Preference from Public Data. (2025). Wang, Wen ; Li, Beibei. In: Information Systems Research. RePEc:inm:orisre:v:36:y:2025:i:2:p:761-780.

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2025Quest for insights: Leveraging data from the video game ecosystem in marketing. (2025). Haenlein, Michael ; Hewett, Kelly ; Smith, Keith Marion ; Hulland, John ; Welden, Roman. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:4:d:10.1007_s11747-024-01074-1.

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2025Leveling up retail: How retailers and brands thrive in the video game ecosystem. (2025). Welden, Roman ; Kannan, P K ; Haenlein, Michael ; Pauwels, Koen ; Yoo, Kiwoong ; Hewett, Kelly ; Smith, Keith Marion ; Hulland, John. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:4:p:583-600.

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2025The impact of gender expectations on the evaluation of video game livestreaming content. (2025). Welden, Roman ; Johnston, Laurel ; Hasford, Jonathan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:957-974.

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2025A Model of Shoppertainment Live Streaming. (2025). Gu, Zheyin ; Zhao, Xuying ; Wu, D J. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:8:p:6816-6835.

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2025The Value of Personalized Recommendations: Evidence from Netflix. (2025). Tran, Allen ; Chou, Winston ; Kallus, Nathan ; Aridor, Guy ; Zielnicki, Kevin ; Bibaut, Aurelien. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12257.

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2025Choice Frictions in Large Assortments. (2025). Natan, Olivia R. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:593-625.

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2025Optimizing gift card and pricing strategies in the presence of double mental discounting. (2025). Cui, Jie ; Pan, Jingming. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000487.

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2025Navigating the future of B2B marketing: The transformative impact of the industrial metaverse. (2025). Reinartz, Werner ; Bamberger, Boas ; Ulaga, Wolfgang. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005617.

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2025To reveal or conceal: AI identity disclosure strategies for merchants. (2025). Yang, Zhaojun ; Sun, Jun ; Zhang, Yali ; Ding, Zhenbin ; Goh, Mark. In: International Journal of Production Economics. RePEc:eee:proeco:v:283:y:2025:i:c:s0925527325000490.

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2025Artificial intelligence in sales research: Identifying emergent themes and looking forward. (2025). Jarotschkin, Viktor ; Chaker, Nawar N ; Soykoth, Mostofa Wahid. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325002061.

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2025You plan to manipulate me: A persuasion knowledge perspective for understanding the effects of AI-assisted selling. (2025). Zhu, Youping ; Wang, Haoding ; Liu, Dewen. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004217.

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2025Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches. (2025). Liu, Yong ; Song, Zhi-Yuan ; Cheng, Jin-Shi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001857.

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2025Managing regulatory risks of small bank—fintech collaborations. (2025). Simda, Padagnassou ; Gimpel, Gregory. In: Journal of Banking Regulation. RePEc:pal:jbkreg:v:26:y:2025:i:4:d:10.1057_s41261-025-00288-9.

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2025Ideators’ success in innovation tournaments: Participation, productivity, or pressure?. (2025). Tellis, Gerard J ; Pescher, Christian ; Fller, Johann. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:335-364.

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2025Research on Policy Optimization for Coordinated Development of Digital Content Industry in China€™s Yangtze River Delta Region€”Based on the PMC-Index Model. (2025). Zhang, Boyao ; Xu, Liping. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251368038.

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2025Inference and Impact of Category Captaincy. (2025). Zhu, Xinrong. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:9:p:7655-7673.

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2025Selective Reviews of Bandit Problems in AI via a Statistical View. (2025). Zhou, Pengjie ; Zhang, Huiming ; Wei, Haoyu. In: Papers. RePEc:arx:papers:2412.02251.

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2025Selective Reviews of Bandit Problems in AI via a Statistical View. (2025). Zhang, Huiming ; Wei, Haoyu ; Zhou, Pengjie. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:4:p:665-:d:1593909.

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2025Optimizing Scalable Targeted Marketing Policies with Constraints. (2025). Zhu, Yuting ; Lu, Haihao ; Simester, Duncan. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:5:p:1082-1103.

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2025Advancing the science of marketing. (2025). Allenby, Greg. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:2:d:10.1007_s11002-024-09745-3.

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2025Commentary on “Pricing Prototypical Products”. (2025). Li, Shichang ; Zheng, Quan ; Pu, Jingchuan. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:725-727.

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2025Self-Preferencing and Search Neutrality in Online Retail Platforms. (2025). Zou, Tianxin ; Zhou, BO. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:5:p:4087-4107.

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2025Decision Uncertainty from Strict Preferences in Sequential Search Scenarios with Multiple Criteria. (2025). Santos-Arteaga, Francisco Javier ; Durn, Yolanda Durn ; di Caprio, Debora. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:9:p:1368-:d:1640013.

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2025Online Advertising as Passive Search. (2025). Ursu, Raluca Mihaela ; An, Eunkyung ; Simonov, Andrey. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:2:p:1050-1073.

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2025The Impact of Voluntary Labeling. (2025). Ursu, Raluca ; Rao, Anita. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:874-893.

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2025Flash sale or continuing Sale? Examining the timing flow of E-tailers€™ promotion effects. (2025). Xu, Xun ; Zhuang, Yiming. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001018.

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2025Deceptively Framed Lotteries in Consumer Markets. (2025). Dertwinkel-Kalt, Markus ; Tiede, Jan-Niklas ; Normann, Hans-Theo ; Werner, Tobias. In: Papers. RePEc:arx:papers:2511.01597.

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2025Vertically probabilistic selling mechanism under asymmetric quality-tier competition: An analytical exploration. (2025). Gong, Zaiwu ; Cao, Jie ; Cai, Mei ; Tian, Lin ; Yang, Guang. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001185.

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2025Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction. (2025). Li, Zhitang ; He, Peng ; Xu, Henry. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000426.

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2025Blind Targeting: Personalization under Third-Party Privacy Constraints. (2025). Shchetkina, Anya. In: Papers. RePEc:arx:papers:2507.05175.

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2025Leveraging LLMs to Improve Experimental Design: A Generative Stratification Approach. (2025). Kim, Seungwoo ; Gui, George. In: Papers. RePEc:arx:papers:2509.25709.

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2025Cost Transparency of Enterprise AI Adoption. (2025). Alavi, Soogand ; Nozari, Salar ; Luangrath, Andrea. In: Papers. RePEc:arx:papers:2511.11761.

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2025From Model Choice to Model Belief: Establishing a New Measure for LLM-Based Research. (2025). Zhang, Juanjuan ; Sun, Hongshen. In: Papers. RePEc:arx:papers:2512.23184.

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2025Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment. (2025). Kobayashi, Shunto J ; Gu, Zhengrong ; Johnson, Garrett A. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11931.

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2025Generative AI and Firm Productivity: Field Experiments in Online Retail. (2025). Donati, Dante ; Fang, LU ; Yuan, Zhe ; Sarvary, Miklos ; Zhang, Kaifu. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12201.

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2025The Shapley index for music streaming platforms. (2025). Moreno-Ternero, Juan ; Bergantiños, Gustavo ; Bergantios, Gustavo. In: Information Economics and Policy. RePEc:eee:iepoli:v:71:y:2025:i:c:s0167624525000162.

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2025The sound of salience: How platform design impacts consumption. (2025). Haampland, Ola ; Rackowitz, Leonard. In: Information Economics and Policy. RePEc:eee:iepoli:v:71:y:2025:i:c:s0167624525000186.

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2025From words to insights: Text analysis in business research. (2025). de Jong, David ; Herhausen, Dennis ; Ludwig, Stephan ; Abedin, Ehsan ; Ul, Nasim. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003145.

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2025The impacts of return policies and perception heterogeneity on sales platforms for experience goods: An experimental study. (2025). Xu, Yongzhi ; Liu, Jinliang. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:239:y:2025:i:c:s0167268125004068.

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2025Manufacturers€™ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting. (2025). Wang, Xingtang ; Qu, You ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001730.

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2025Beneath the trees: the influence of natural capital on shadow price dynamics in a macroeconomic model with uncertainty. (2025). Tarsia, Romano ; Roman, Josselin ; Mori, Aditya ; Benmir, Ghassane. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:128516.

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2025Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages. (2025). Kostygina, Ganna ; Carter, Chandler C ; Tran, HY ; Emery, Sherry L. In: IJERPH. RePEc:gam:jijerp:v:22:y:2025:i:8:p:1285-:d:1726197.

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2025Fully Bayesian Inference for Meta-Analytic Deconvolution Using Efron’s Log-Spline Prior. (2025). Lee, Joonho ; Sui, Daihe. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:16:p:2639-:d:1726283.

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2025The Effect of Voice AI on Digital Commerce. (2025). Shi, Zijun ; Liu, Xiao ; Sun, Chenshuo ; Ghose, Anindya. In: Information Systems Research. RePEc:inm:orisre:v:36:y:2025:i:2:p:1147-1166.

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2025Frontiers: Generative AI and Personalized Video Advertisements. (2025). Kumar, Madhav ; Kapoor, Anuj. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:733-747.

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2025The Promotional Effects of Live Streams by Twitch Influencers. (2025). Huang, Yufeng ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:916-932.

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2025Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve. (2025). Kumar, Vineet ; Jain, Lalit ; Weaver, Ian N. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:6:p:1299-1320.

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2025Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform. (2025). Moshary, Sarah. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:11:p:9687-9709.

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2025Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method.. (2025). Schraml, Christopher. In: OSF Preprints. RePEc:osf:osfxxx:63nbc_v1.

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2025Manufacturing wages and labor productivity, as well as other determinants, at the municipal level in Mexico, from 2003 to 2018. (2025). Moreno Jimenez, Alejandro ; López Cabrera, Jesús ; Lpez, Jess Antonio. In: Letters in Spatial and Resource Sciences. RePEc:spr:lsprsc:v:18:y:2025:i:1:d:10.1007_s12076-025-00426-x.

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Recent citations received in 2024
YearCiting document
2024Vertical Contracts and Product Introduction: Evidence from the US Yogurt Industry. (2024). Song, Yujing ; Zhu, Xinrong ; Ma, Meilin ; Duarte, Marco. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea22:343858.

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2024Consumer preferences for craft beer: The interplay of localness and advertising language. (2024). Cerjak, Marija ; Drichoutis, Andreas ; Bazzani, Claudia. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea24:343728.

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2024How do applied researchers use the Causal Forest? A methodological review of a method. (2024). Rehill, Patrick. In: Papers. RePEc:arx:papers:2404.13356.

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2024From Text to Insight: Leveraging Large Language Models for Performance Evaluation in Management. (2024). Li, Ning ; Xu, Mingze ; Zhou, Huaikang. In: Papers. RePEc:arx:papers:2408.05328.

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2024Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models. (2024). Dew, Ryan ; Padilla, Nicolas ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2408.07678.

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2024What Does ChatGPT Make of Historical Stock Returns? Extrapolation and Miscalibration in LLM Stock Return Forecasts. (2024). Gulen, Huseyin ; Zhou, Dexin ; Green, Clifton T ; Chen, Shuaiyu. In: Papers. RePEc:arx:papers:2409.11540.

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2024Reproducing and Extending Experiments in Behavioral Strategy with Large Language Models. (2024). Billinger, Stephan ; Albert, Daniel. In: Papers. RePEc:arx:papers:2410.06932.

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2024When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552.

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2024The use of synthetic data in tourism. (2024). Viglia, Giampaolo ; Adler, Susanne J ; Miltgen, Caroline Lancelot ; Sarstedt, Marko. In: Annals of Tourism Research. RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963.

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2024Shrinkflation. (2024). Serfes, Konstantinos ; Chalioti, Evangelia. In: Economics Letters. RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004439.

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2024“I dont care about cookies!” data disclosure and time-inconsistent users. (2024). Abrardi, Laura ; Cambini, Carlo ; Hoernig, Steffen. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000349.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024A model of mobile app and ad platform markets. (2024). Zennyo, Yusuke. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:97:y:2024:i:c:s0167718724000729.

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2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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2024Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674.

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2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002777.

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2024Dynamic pricing for perishable goods: A data-driven digital transformation approach. (2024). Bhatti, Zeeshan Ahmed ; Aslam, Haris ; Syed, Tahir Abbas ; Mehmood, Fahad ; Pahuja, Aseem. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002627.

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2024Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations. (2024). Wu, Yang ; Xu, Hui. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003263.

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2024Synthetic Participatory Planning of Shared Automated Electric Mobility Systems. (2024). Yu, Jiangbo ; McKinley, Graeme. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:13:p:5618-:d:1426368.

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2024Uninformed Choices in Perishables. (2024). Sanders, Robert Evan ; Hansen, Karsten ; Misra, Kanishka. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:751-777.

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2024Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”. (2024). Zhang, Ting. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:918-920.

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2024Dual Role and Product Featuring Strategy of Digital Platform. (2024). Qiu, YE ; Wang, Ruitong. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1168-1187.

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2024Competition in Optimal Stopping: Behavioral Insights. (2024). Ghosh, Pramit ; Rios, Ignacio. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:26:y:2024:i:6:p:2256-2273.

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2024The Crowdless Future? Generative AI and Creative Problem-Solving. (2024). Jacimovic, Vladimir ; Zhang, Miaomiao ; Boussioux, Lonard ; Lakhani, Karim R ; Lane, Jacqueline N. In: Organization Science. RePEc:inm:ororsc:v:35:y:2024:i:5:p:1589-1607.

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2024Theory Is All You Need: AI, Human Cognition, and Causal Reasoning. (2024). Felin, Teppo ; Holweg, Matthias. In: Strategy Science. RePEc:inm:orstsc:v:9:y:2024:i:4:p:346-371.

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2024AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The impacts of platform owner entry on prospective complementors’ intention to join: Discouraged by deterrent or attracted by good reputation. (2024). Zhao, Xin ; Li, Zhengwei ; Zheng, Yadan. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00738-8.

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2024Mitigating Estimation Risk: a Data-Driven Fusion of Experimental and Observational Data. (2024). Stegehuis, Noah ; Koopman, Siem Jan ; Gorgi, Paolo ; Blasques, Francisco. In: Tinbergen Institute Discussion Papers. RePEc:tin:wpaper:20240066.

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Recent citations received in 2023
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2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Bayani, Mani ; Coupet, Jason ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Kopalle, Praveen K ; Gangwar, Manish ; Akella, Laxminarayana Yashaswy ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Xu, Xiaoping ; Guo, Shunan ; Du, Pengcheng ; Cheng, T. C. E., . In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Supply chain channel structure with online platform and dual-purpose firms. (2023). Gao, Yuqing ; Wang, Yun ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514.

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2023Optimal Price Targeting. (2023). Seiler, Stephan ; Aggarwal, Ishant ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2023From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification. (2023). Liu, Zekun ; Hui, Xiang ; Zhang, Weiqing. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:10:p:6109-6127.

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2023Disclosure in Incentivized Reviews: Does It Protect Consumers?. (2023). Shin, Woochoel ; Park, Sungsik ; Xie, Jinhong. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:11:p:7009-7021.

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2023Fee or subsidy? Pricing strategies for digital content platforms with different content and advertising. (2023). Li, Peipei ; Mei, Shue ; Zhong, Weijun. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4482-4506.

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Recent citations received in 2022
YearCiting document
2022Value for Money and Selection: How Pricing Affects Airbnb Ratings. (2022). Stenzel, Andre ; Schaefer, Maximilian ; Tran, Kevin Ducbao ; Carnehl, Christoph. In: Working Papers. RePEc:igi:igierp:684.

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2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Noton, Carlos ; Araya, Sebastian ; Schwartz, Daniel ; Elberg, Andres. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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2022COVID-19 and E-Commerce Operations: Evidence from Alibaba. (2022). Sun, Tianshu ; Wu, Lixia ; Chu, Leon Yang ; Han, Brian Rongqing. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:24:y:2022:i:3:p:1388-1405.

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